Top Oakland, CA Real Estate Agent Shares How To Advertise Successfully On A Shoestring Budget

This is a guest article by one of Oakland’s top performing real estate agents, Brad Roemer. After working in the industry for over ten years and during the internet “boom”, Roemer has acquired deep proficiency in real estate marketing and knowledge of how viral internet advertising works and is here to share what he learned with us.


Some real estate agents spend up to and above $200,000 per year on their advertising budget.


Believe it or not, some real estate agents spend small fortunes drumming up new business. We’re talking about the top percentage of agents that have made it to a place in their career where in order to attract very wealthy buyers and sellers, they must put out advertisements in expensive niche publications, create MTV-Cribs-Style video house tours, and have a team of content creators on payroll 24/7, on top of the “standard” advertising that is done by every agent such as social media advertising, newspaper advertising and flyers.


Fear not, tht kind of budget is for niche markets


Truth is, there are a lot more regular homes on the market than there are multi-million dollar mansions, and for these homes it makes less sense to go all out with big budget productions. It is also possible to be just as successful by seling these homes instead of the big mansions precisely because they sell faster. You can make up for it with the volume of your transactions. So what do most new agents do? Flyers right? Going door to door, and maybe sprinkle a few newspaper ads here and there. In today’s heavily internetted world that isn’t enough and those ways are old antiquated at best, expensive and ineffective at worst.


New technologies allow for targeted marketing


Marketing through Googe paid ads or through facebook is the new best option. These sites have so much data-handling capacity. What I mean is that you can now choose who you send your ads to unlike in traditonal media ike newspapers. For example you can narrow down the target demographic by age and income. With that information you could, for example, decide to target the younger demographic of first-time home buyers. And because you’re more narrow in who you’ll be advertising to, it’ll cost less. One of my favorite examples of this s not in real estate, but is just as good of an example: Oneplus phones. This company is now established for making some of the world’s best phones, but when it launched its first-ever phone five years ago, the company only had a $300 advertising budget. You read that right. $300. They did it with facebook ads and by only letting people buy if they were referred by another purchaser. The exclusivity of it was what did it for them. Now you can’t apply the second half of that strategy to real estate, but you can apply the first half.

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